Craftsy instructors are not only great artisans, but incredible educators. We also believed from the start that it was vital to compensate our instructors very well. As a result, millions of people have been introduced to fantastic designers, amazing instructors and re-engaged in knitting, crocheting, sewing and quilting.
We have invested heavily in creating the best online learning platform in the world. We wanted to democratize affordable access (no matter where you lived or how hectic your life was) to the best instructors in the world and as a result help reignite growth in hobbies which have been deep areas of passion in my family. At the time, the existent modalities for online learning were frustrating and subpar. When we founded Craftsy in 2011, our goal was to change the way passionate enthusiasts learned their craft.
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In particular, I’d like to talk about the interrelationship between inspiration, education, and physical products, as well as how the online and offline world can co-exist in harmony. We are very committed to transparency, so I hope this letter can answer some questions and clarify a few important points. Recently, there have been some blog and social media discussions on Craftsy’s role in the industry. I admire a company that listens and is willing to engage openly in conversation. He’s read the post and all of your comments and he’s written an open letter to us. Yesterday afternoon I got an email from John Levisay, the CEO of Craftsy.
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